Twitter Case Study

TWITTER SEARCHES FOR A BUSINESS MODELTwitter, the social networking site based on 140 character text messages, is the buzz social networking phenomenon of the year. Like all social networking sites, such as Facebook, MySpace, YouTube, Flickr, and others, Twitter provides a platform for users to express themselves by creating content and sharing it with their â€Å"followers,† who sign up to receive someone’s â€Å"tweets. † And like most social networking sites, Twitter faces the problem of how to make money. As of October 2010, Twitter has failed to generate earnings as its management ponders how best to exploit the buzz and user base it has created. Twitter began as a Web-based version of popular text messaging services provided by cell phone carriers. Executives in a podcasting company called Odeo were searching for a new revenue-producing product or service. In March 2006, they created a stand-alone, private company called Twitter. The basic idea was to marry short text messaging on cell phones with the Web and its ability to create social groups. You start by establishing a Twitter account online, and identifying the friends that you would like to receive your messages. By sending a text message called a â€Å"tweet† to a short code on your cell phone (40404), you can tell your friends what you are doing, your location, and whatever else you might want to say. You are limited to 140 characters, but there is no installation and no charge. This social network messaging service to keep buddies informed is a smash success. Coming up with solid numbers for Twitter is not easy because the firm is not releasing any â€Å"official† figures. By September 2010, Twitter, according to comScore, had around 30 million unique monthly users in the United States, and perhaps 96 million worldwide, displacing MySpace as the number three global social network (behind Facebook and Microsoft’s Live Profile). The number of individual tweets is also known only by the company. According to the company, by early 2007, Twitter had transmitted 20,000 tweets, which jumped to 60,000 tweets in a few months. During the Iranian rebellion in June 2009, there were reported to be over 200,000 tweets per hour worldwide. In October 2010, Twitter was recording over 1. 2 million tweets a month. On the other hand, experts believe that 80 percent of tweets are generated by only 10 percent of users, and that the median number of tweet readers per tweet is 1 (most tweeters tweet to one follower). Even more disturbing is that Twittter has a 60 percent churn rate: only 40 percent of users remain more than one month. Obviously, many users lose interest in learning about their friends’ breakfast menu, and many feel â€Å"too connected† to their â€Å"friends,† who in fact may only be distant acquaintances, if that. On the other hand, celebrities such as Britney Spears have hundreds of thousands of â€Å"friends† who follow their activities, making Twitter a marvelous, free public relations tool. Twitter unfortunately does not make a cent on these activities. The answer to these questions about unique users, numbers of tweets, and churn rate are critical to understanding the business value of Twitter as a firm. To date, Twitter has generated losses and has unknown revenues, but in February 2009, it raised $35 million in a deal that valued the company at $255 million. The following September, Twitter announced it had raised $100 million in additional funding, from private equity firms, previous investors, and mutual fund giant T. Rowe Price, based on a company valuation of a staggering $1 billion! So how can Twitter make money from its users and their tweets? What’s its business model and how might it evolve over time? To start, consider the company’s assets and customer value proposition. The main asset is user attention and audience size (eyeballs per day). The value proposition is â€Å"get it now† or real-time news on just about anything from the mundane to the monumental. An equally important sset is the database of tweets that contains the comments, observations, and opinions of the audience, and the search engine that mines those tweets for patterns. These are real-time and spontaneous observations. Yet another asset has emerged in the last year: Twitter is a powerful alternative media platform for the distribution of news, videos, and pictures. Once again, no one predicted that Twitter would be the first to report on terrorist attacks in Mumbai, the landing of a passenger jet in the Hudson River, the Iranian rebellion in June 2009, or the political violence in Bangkok and Kenya in May 2010. How can these assets be monetized? Advertising, what else! In April 2010, Twitter announced it s first 386 Part Three Key System Applications for the Digital Age foray into the big-time ad marketplace with Promoted Tweets. Think Twitter search engine: in response to a user’s query to Twitter’s search function for, say netbooks, a Best Buy ad for netbooks will be displayed. The company claims Promoted Tweets are not really ads because they look like all other tweets, just a part of the tweet stream of messages. These so-called â€Å"organic tweets† differ therefore from traditional search engine text ads, or social network ads which are far from organic. So far, Best Buy, Bravo, Red Bull, Sony, Starbucks, and Virgin American have signed up. If this actually works, thousands of companies might sign up to blast messages to millions of subscribers in response to related queries. A second Twitter monetization effort announced in June 2010 is called Promoted Trends. Trends is a section of the Twitter home page that lets users know what’s hot, what a lot of people are talking about. The company claims this is â€Å"organic,† and a true reflection of what people are tweeting about. Promoted Trends are trends that companies would like to initiate. A company can place a Promoted Trends banner on the bottom of the page and when users click on the banner, they are taken to the follower page for that movie or product. Disney bought Promoted Trends for its film Toy Story 3, according to Twitter. In July 2010, Twitter announced its third initiative of the year: @earlybird accounts, which users can follow to receive special offers. Walt Disney Pictures has used the service to promote The Sorcerer’s Apprentice by offering twofers (buy one ticket, get another one free). The service could work nicely with so-called real-time or â€Å"flash† marketing campaigns in entertainment, fashion, luxury goods, technology, and beauty products. So far, Twitter has over 50,000 @earlybird followers and hopes to reach â€Å"influentials,† people who shape the purchasing decisions of many others. Another monetizing service is temporal real-time search. If there’s one thing Twitter has uniquely among all the social network sites, it’s real-time information. In 2010, Twitter entered into agreements with Google, Microsoft, and Yahoo to permit these search engines to index tweets and make them available to the entire Internet. This service will give free real-time content to the search engines as opposed to archival content. It is unclear who’s doing who a service here, and the financial arrangements are not public. Other large players are experimenting. Dell created a Twitter outlet account, @DellOutlet, and is using it to sell open-box and discontinued computers. Dell also maintains several customer service accounts. Twitter could charge such accounts a commission on sales because Twitter is acting like an e-commerce sales platform similar to Amazon. Other firms have used their Twitter followers’ fan base to market discount air tickets (Jet Blue) and greeting cards (Somecards). Freemium is another possibility: ask users to pay a subscription fee for premium services such as videos and music downloads. However, it may be too late for this idea because users have come to expect the service to be free. Twitter could charge service providers such as doctors, dentists, lawyers, and hair salons for providing their customers with unexpected appointment availabilities. But Twitter’s most likely steady revenue source might be its database of hundreds of millions of real-time tweets. Major firms such as Starbucks, Amazon, Intuit (QuickBooks and Mint. om), and Dell have used Twitter to understand how their customers are reacting to products, services, and Web sites, and then making corrections or changes in those services and products. Twitter is a fabulous listening post on the Internet frontier. The possibilities are endless, and just about any of the above scenarios offers some solution to the company’s problem, which is a lack of revenue (forget about profits). The company is coy about announcing its business model, what one pundit described as hiding behind a â€Å"Silicon Valley Mona Lisa smile. † These Wall Street pundits are thought to be party poopers in the Valley. In a nod to Apple’s iTunes and Amazon’s merchant services, Twitter has turned over its messaging capabilities and software platform to others, one of which is CoTweet. com, a company that organizes multiple Twitter exchanges for customers so they can be tracked more easily. Google is selling ad units based around a company’s last five tweets (ads are displayed to users who have created or viewed tweets about a company). witter is not charging for this service. In the meantime, observers wonder if Twitter is twittering away its assets and may not ever show a profit for its $160 million investment.Sources:Matthew Shaer, â€Å"Twitter Hits 145 Million User Mark, Sees Rise in Mobile Use,† Christian Science Monitor, September 3, 2010; Jason Lipshutz, â€Å"Lady Gaga to Steal Britney Spears’ Twitter Crown,† Reuters, August 19, 2010; Emir Afrati, â€Å"Twitter’s Early Bird Ad Ploy Takes Flight,† Wall Street Journal, July 14, 2010; Jess ica Guynn, â€Å"Twitter Tests New Promoted Trends Feature with ‘Toy Story 3’ from Disney’s Pixar,† Los Angeles Times, June 16, 2010; Erica Naone, â€Å"Will Twitter’s Ad Strategy Work,† Technology Review, April 15, 2010; Jessica Vascellaro and Emily Steel, â€Å"Twitter Rolls Out Ads,† Wall Street Journal, April 14, 2010; Brad Stone, â€Å"Twitter’s Latest Valuation: $1 Billion,† New York Times, September 24, 2009; Jon Fine, â€Å"Twitter Makes a Racket. But Revenues? † Business Week, April 9, 2009.CASE STUDY QUESTIONS1. Based on your reading in this chapter, how would you characterize Twitter’s business model?2. If Twitter is to have a revenue model, which of the revenue models described in this chapter would work?3. What is the most important asset that Twitter has, and how could it monetize this asset?

Multi-Layered Security Plan Essay

Protecting sensitive or confidential data is paramount in many businesses. In the event such information is made public, businesses may face legal or financial ramifications. At the very least, they will suffer a loss of customer trust. In most cases, however, they can recover from these financial and other losses with appropriate investment or compensation Having information of different security levels on the same computer systems poses a real threat. It is not a straight-forward matter to isolate different information security levels, even though different users log in using different accounts, with different permissions and different access controls (Red Hat, Inc. 2006). Below I have listed the IT infrastructure of Richman Investments along with recommendations in each infrastructure on levels of security that should be implemented for a more secure network. IT Infrastructure Affected 1. User Domain: The people who access an organization’s information system. * The first thing that should be implemented is a mandatory Computer Security training session to educate the users on the proper use of work computers. 2. Workstation Domain: Users (most) connecting to the IT infrastructure. * The workstation domain comes with its own problems such as unauthorized access to the system, the way to fix this problem would be to implement access policies and guidelines. 3. LAN Domain: A collection of computers connected to one another or to a common connection medium. * Implement second or third level identity check to gain access to sensitive systems, applications, and date. Keep all hardware in a secure location with access only with proper ID. 4. LAN-to-WAN Domain: Link between the Wide Area Network (WAN) and the Internet. * Conduct post configuration penetration tests of the layered security solution within the LAN-to-WAN Domain. Test inbound and outbound traffic and fix any gaps. Also, apply e-mail server and attachments antivirus and e-mail quarantining for unknown file types. Stop domain-name Web site access based on content-filtering policies. 5. WAN Domain: Wide Area Network (WAN) connects remote locations to the Local Area Network (LAN). * Encrypt confidential data transmissions through service provider WAN using VPN tunnels. 6. Remote Access Domain: Connects remote users to the organization’s IT infrastructure. * Remote Access Domain, Being that the users are off site it is hard to say that the users password information has not been compromised. In such cases when abnormalities are spotted or data is accessed without proper authorization, data should be completely encrypted to prevent any sensitive materials from being sold or presented to the open market. 7. System/Application Domain- Holds all the mission-critical systems, applications, and data. * Develop a business continuity plan for mission-critical applications providing tactical steps for maintaining availability of operations. Perform regular rigorous software and Web-application testing and penetration testing prior to launch.

Business law questions Assignment Example | Topics and Well Written Essays - 750 words

Business law questions - Assignment Example he employee would still be ultimately responsible for the theft that they committed regardless of the extenuating circumstances of the case and the fact that they paid back the amount at a later time. In short, the defendants were ultimately protected by the release that they had been able to obtain due to the fact that the employee had willingly accepted it at the time it was offered; in full knowledge of whatever economic distress may or may not have existed at that time. Furthermore, the only way in which the plaintiff could have a legitimate case is if they were able to prove that they had been forced to sign the agreement under another type of distress or duress. Ultimately, due to the fact that the employee signed the agreement with a sound mind and under the understanding that they would be experiencing monetary benefit from the arrangement and would hold harmless the defendant for any further threat of legal action against them with regards to this incident. This particular situation has a level of tie in with regards to the way in which many agreements are completed. Whether or not duress is implied within a given situation, consent to abide by the terms of a legally bin ding contract necessarily precludes almost any further actions that can be made by such an individual with regards to such a situation. Although this is not necessarily ethical or fair, it does help to underscore the importance of reading and understanding the ramifications of what paperwork is signed and/or agreed to in any given situation. With regards to the binding nature of Corning Glass Works to Hanan Consultants, the oral contract is of course non-binding. However, it should be noted that it is highly unethical to make an oral contract with a vendor and then fail to uphold it based upon the fact that it is no longer convenient for either party involved. Such actions have made it necessary for participants in any contract to obtain written and legal promissory notes to ensure

My leadership philosophy Personal Statement Example | Topics and Well Written Essays - 500 words - 1

My leadership philosophy - Personal Statement Example Just like what President Harry Truman affirmed in his speech entitled "A Public Man Must Live in the Present†, he believed that â€Å"the fundamental basis for a happy life with family and friends is to treat others as you would like to be treated, speak truthfully, act honorably and keep commitments to the letter† (Truman par. 2). This principle likewise applies to subordinates and colleagues, alike. In carrying out one’s responsibilities, one must be aware that leaders must have the ability to understand, not only the scope of one’s duties. Thus, leaders do not only have the obligation to carry out the responsibilities explicitly defined in their professional portfolio; more so, leaders should have the innate skills and genuine commitment to ensure that the responsibilities that must be carried out by his or her followers, must be duly accomplished, with proper motivation, guidance, direction, coaching, and mentoring strategies, which would facilitate and encourage them, wholeheartedly, to achieve. My priorities are also my commitment to undertake my responsibilities in the organization which I serve; and also to act and behave according to ethical, moral, and legal standards. I was influenced and strongly affected by the words from John McCain, in his speech on "The Virtues of the Quiet Hero" as he emphasized that he believes in life encompass service, honor, and faith – where faith was expressly disclosed to be a unifying force: "a faith that bridges unbridgeable gaps in humanity.

4 questions Essay Example | Topics and Well Written Essays - 250 words

4 questions - Essay Example do you feel like are safe? Are you in favor of protectionism? Are you willing to pay more for products if they are made in the U.S.? The jobs which are still safe within the U.S. are related with the state machinery, the labor domains, the teachers, the normal business fraternity and so on. I am in favor of protectionism because it allows the Americans to protect their own selves. Indeed I am willing to pay an extra dime if the products are made in the U.S. This is significant as it will mean the countrymen and women are doing something worthwhile for the U.S. and benefiting the nation. 3. Do you think the United States has an energy crisis? What do you think are the best alternative energy solutions? Would you be willing to pay a $4 a gallon tax if that money would be used to research new alternative energy solutions? It is true that the United States has an energy crisis from which it has to get out. The best alternative energy solutions are in the form of coal exploration and water-based plants which will bring in more energy reservoirs for the country. One would be willing to pay extra if the research for new alternative energy solutions is ensured because this is the need of the hour. It would be the basis of the American nation in terms of success. 4. What is so special about healthcare that requires government intervention? Is access to healthcare a basic human right? What do you think would happen if healthcare was an unregulated free market? Do you think you would be better off or worse off? The thing that is special about healthcare that requires government intervention is that the lives of the people depend entirely on the steps undertaken by the government and hence the need is made essential. Indeed access to healthcare is a basic human right because human beings deserve to live their lives to the fullest with good health and positive energy. If healthcare was an unregulated free market, it

Women in Medieval Europe Essay Example | Topics and Well Written Essays - 750 words

Women in Medieval Europe - Essay Example Feminist medievalists many hundreds of them have an association, a journal, bibliographic projects, and even long-standing research collaborations (Susan, 1987). In some cases they are peculiarly handicapped, approaching distant past through incomplete and intransigent sources that were, with few exceptions, created and preserved by men. (Rosenthal, 1990). Few of the great examples of that time are Eleanor of Aquitaine organized a rebellion against her husband, King Henry 11 of England. Christine de Pisan, a Frenchwoman, was married at the age of 15 and became a widow at the age of 25. She then made her living as a writer. Although few women fought in battle, they often had to organize the defense of a castle. The Countess of Buchan defended Berwick Castle so fiercely against King Edward one of England that, when he finally overcame her soldiers, he hung her over the battlements in an iron cage. Women could become honorary members of certain knightly orders. A knight's wife looked af ter the children and organized tasks such as cooking and making clothes. She also hired the laborers, supervised the stewards, sold the produce and kept the accounts. Men often died before their wives so that a woman would often find herself managing an estate. Queen of England; she was Duchess of Aquitaine in her own right, which gave her significant power as a wife and mother. She served as regent in her husband's absence, helped ensure significant royal marriages for her daughters, and eventually helped her son's rebel against their father, Henry II of England, her husband. She was imprisoned by Henry, but outlived him and served, once again, as regent, this time when her sons were absent from England. When someone says the word marriage today we think about two people who are in love and who want to spend the rest of their lives with each other. Marriage is a serious commitment, one that isn't taken lightly for most people. One wouldn't likely marry a stranger they just met for instance. In the Medieval Times, however, marriage was quite different. Women didn't have a choice as to who they would marry. There were strict rules for whether or not a divorce was allowed. Despite the differences in various aspects of marriage, the marriage ceremony has stayed rather similar over the years. We also carry on some of the same traditions in today's society.

Assignment 6 Essay Example | Topics and Well Written Essays - 250 words

Assignment 6 - Essay Example At their back are puppeteers, a representation of establishments who are casting shadows on the wall, where the prisoners can now experience the actual form of reality. They are inherently mistaken for reality. This is because the puppeteers behind the prisoners are using objects to cast shadows in front of the prisoners who are cannot turn back their heads as a form of reality to them. The prisoner is forced to face the fire after being released and the objects that to him once dictated reality to him, now show forms of reality that is accepted. This development indicates that what is perceived to be reality ever since we are born is untrue based on the grounds of imperfect interpretations or reflections of reality (Gaarder 81). This Allegory is a representation of a complex model in which we travel in our lives to reach the understanding of realty. The progress in the development of human represents our own path to finish the awareness in which the realty and the false will reach. The story presents a special view in which reality plays in our lives, and how a person understands. The mankind is stuck in the cave through their own ignorance, believing that what is before them is reality. They do not seek the knowledge of their senses, but instead look beyond their senses to find the underlying causes of things. Rene Descartes presented the idea that, he could not trust his senses and all he thought to be existing should be doubted. He gave three examples to his skepticism. First, is the deception of the senses as they deceive him, the deception of a dream which he termed as false experiences, and lastly the deception of God as an evil demon that is able to trick him as to what he experienced is real. Although many philosophers have found skeptical arguments as false, I think the dreaming argument can stand out to be real. It discredits sensory beliefs. So the dream argument is skeptical. For example, one may lie in bed and get

Growth through Internationalisation among Entrepreneurial Firms Essay - 1

Growth through Internationalisation among Entrepreneurial Firms - Essay Example It is evidently clear from the discussion that an international strategy can be successful only when there is a strong understanding about different behaviours, beliefs, business strategies and values of other firms across the globe. Innovation can be stated as the most important tool for entrepreneurs. Through innovative strategies an entrepreneur can acquire desirable market share and generate high profit margins. This study shall reveal the ways in which internationalization as a growth strategy has supported entrepreneurial firms. Apart from being aligned with corporate social responsibility, entrepreneurs must have an inclination towards innovation and maintaining quality. A theoretical background will be included in this study so as to highlight the importance of internationalization growth strategy for companies. The findings of this research paper will outline the growth path of entrepreneurial firms that has adopted internationalization strategy. There are some limitations a nd future research considerations also encompassed in this study. The major aim of this study is to highlight the importance of internationalization in growth of entrepreneurial firms. This study will encompass various dimensions of internationalization strategy. Objectives of the study can be classified as: According to Byrne and Popoff, internationalization can be defined as one of the business strategies which are adopted by entrepreneurs so as to achieve long-term success. Entrepreneurs usually focus on domestic market but to retain their market position the best mechanism is to target global markets. An international strategy basically means that there are scattered subsidiaries internationally and all of them act as local companies with no such support from parent company. As stated by Carnegy, global strategy often leads to wide array of corporate strategies with a little adaption to business environment. The major challenge in this process is to incorporate one common strate gy that can be implemented across the globe.

CONTRACT MANUFACTURING Essay Example | Topics and Well Written Essays - 3000 words

CONTRACT MANUFACTURING - Essay Example This enables these organizations to dedicate their resources, time and workforce to the tasks that are central and pivotal to their primary business and at which, they are really good at (Krekora 2008). These companies approach the potential contract manufacturers with a specific process, design or prototype. The contract manufacturers quote their price, while taking into consideration, the procedures, tools, labour, costs and inputs requisite for the product under consideration. In that context, the customer firms do prefer to procure multiple quotes from varied contract manufacturers. This enables them to maximize their profitability and quality, by selecting a bidder that is most capable and competitive in terms of price and technology. Once a contract manufacturer is selected, one takes care of all the procurement, manufacturing, logistics and supply chain issues associated with the assigned task. The task may involve the manufacturing of a complete product, to the assembly of specific components. Thus, contract manufacturing is one form of outsourcing. There exist many reputed and established brands that opt to go for contract manufacturing, instead of maintaining their own pl ants and logistics facilities. Since 2005, this business practice has gained a solid foothold in the international pharmaceutical industry. Varied pragmatic and strategic reasons have contributed to this trend. In the current scenario, the international manufacturing industry affiliated to pharmaceuticals and drugs has exhibited an extensive growth. Major pharmaceutical companies in the developed and the developing world have finally come to the conclusion that they stand to reap massive benefits by going for outsourcing and contract manufacturing. Resorting to contract manufacturing enables these pharmaceutical companies to build on their overall production capacities, without incurring the commensurate

Road and bridge construction design Assignment Example | Topics and Well Written Essays - 3000 words

Road and bridge construction design - Assignment Example Inventions are not magical, but took time to develop once they originated from human beings minds. This governs the quest to defining what engineering is, it is the process through which abstract ideas are turned into systems or products (physical representations). Engineers apply their creativity in the production of systems and products to satisfy human wants and this distinguishes them from sculptors, painters, or poets. This kind of creative act is referred to as a design. Engineering design Majority of engineering designs are listed as systems or invention-devices created by human hard work, or improvements made in already existing systems or devices. Designs or inventions do not just emerge from nowhere, but are a product of bringing technologies together to provide for human necessities. A design can also arise from someone trying to efficiently and quickly accomplish a task. Designing needs a step-by-step procedure and takes place over a period of time (Vanderwarker, 2001). E ngineers are primarily known as problem solvers. A design has a remarkably different nature of both the problem and solution because they are open- ended unlike other problem solving methods. This means that a design has more than one solution of correcting a problem which contains specified properties. In contrast to analysis problems, design problems are vaguely defined. Take an example of where one is asked to calculate the height of wall given the initial velocity of a snowball to be zero. The problem has one answer thus an analysis. Once the problem is changed to designing a device to launch 2-pound snowball to a height of 180 feet, it automatically becomes a design problem. In that it is open-ended and has many possible instruments that can be launched to determine the height of the snowball. An iterative procedure is outlined in solving design problems. This is because the solution to a design problem changes from time to time and continuous refining of the design becomes a n orm. During the implementation of a design problem, too expensive or unsafe solutions are developed. When such is the case the designer goes back to the drawing board until the proper solution is met. An outstanding example is that of the Wright brothers who experimented lots of design before attempting the powered flight. From his illustration, it is evident that design activity is a cyclic process while the analysis problem is sequential. To come up with a good solution to a design problem, it requires a well outlined procedure. This package, therefore, presents a diverse approach of a methodology referred to as the five-step problem-solving method. The mentioned methodology relates with the design process and can be adapted to solving a particular problem (Vanderwarker, 2001). The design process It consists of five crucial steps that must be achieved in designing the process. The process requires iteration and backtracking because design problems are usually vague. The design pro cess is contingent: it requires changes as it develops and the solutions are based on unforeseen complications. The five steps are illustrated below 1. Defining the problem 2. Gathering pertinent information 3. Generating multiple answers/ solutions 4. Analyzing and selecting a solution 5. Testing and implementing the solution Problem definition normally has a listing of the customer requirements and those of the

Social Injustices Essay Example for Free

Social Injustices Essay â€Å"It is obvious today that America has a defaulted on this promissory note insofar as her citizens of color are concerned. Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come back marked as â€Å"insufficient funds. † But we refuse to believe that there are insufficient funds in the great vaults of opportunity in this nation. So we have come to cash this check – a check that will give us upon demand the riches of freedom and the security of justice. – Martin Luther King Jr. In the novel Warriors Don’t Cry and the film Remember the Titans the translation of power from whites to African Americans is portrayed very clearly reflecting the time period of the late 1950’s to the early 1960’s. First, in the novel Warriors Don’t Cry, when the Little Rock Nine integrated Central High there was a mass number of white students that wanted to execute them. President Dwight D. Eisenhower tried putting a stop to this by bringing in the 101st Airborne to protect the nine students. However, his solution did not go to its full extent, Governor Faubus refused this and started taking the soldiers out of the school and replacing them with the Arkansas National Guard. When Governor Faubus did this it aroused many problems such as: the nine students were not safe at all and also when an attacker came on to one of the nine the soldiers just stood there and watched. Also there was a white boy named Link in the novel that helped Melba out. One of the things he did was on a school night he called her warning her not to sit in her assigned seat the next day because the segregationist planned something very sinister. So when she entered that class the next day she did not sit in her seat because there was peanut butter and glass in her assigned seat. Next, in the film Remember the Titans Coach Yoast had a chance to be in the hall of fame only if he lost the next football game on purpose. When the Titans came out and smashed the team in that game Coach Yoast was told that he was out of the running. So then the next day when Yoast and Coach Boone were talking, Coach Boone told him that he was a hall of famer in his books. Also when Julius was waiting outside of Gerry’s house a cop pulled up next to him and told him that he did very well in the game on the previous night. My favorite part in the film is a great example of shifting of power. Was when all the football players were not getting along at camp and Gerry and Julius bonded after a play by saying â€Å"Left side, Strong side. † This was a turning point in the movie because it showed the team that it was okay to trust a person of another color, they were a team. Another example was on the first day of school Gerry introduces his girlfriend Emma to Julius, and when Julius sticks out his hand to shake hers and she walks away in anger. However later in the season Emma comes down on the football field during a game and shakes Julius’ hand. All in all, even though today we do not have all these problems we still have them in our society but if these things would not have happened we would not be where we are today. In the book Warriors Don’t Cry and the movie Remember the Titans there are many different times when there is a shift of power such as when Julius and Gerry become best friends and when the president assigns troops to protect nine black students.

Strategic planning used by tesco

Strategic planning used by tesco This study is focusing on a Strategic planning of chosen organization. And it is the main function that a company is having in the early of their business years. Every organization has its own strategic plan which is unique to the business they are connecting with. We are taking the Tesco PLC as the chosen organization for this study. So we can find out the plans that are set in the Tesco at the initiative stage. And here also it is important to know the Tescos Board of Directors set their strategic plan to accomplish the best organization and the best performing firm in the industry as well. Tesco Private Limited Company Tesco is the British largest wholesaler retailer by global sales and also in UK domestic market. And also it is considers as the worlds third giant. Tesco firstly established in 1919 by Mr. Jack Cohen. But it is firstly appeared as Tesco brand in 1924. Tescos first supermarket was opened in 1956 and it was the first price reduction super market for Tesco. Then the diversify strategies implemented by the Tesco started. And that was the success for Tesco in their business world. The main outcomes expecting of Tesco corporate strategy are as follows, à ¢Ã¢â€š ¬Ã‚ ¢To be the best retailer in the Domestic market. à ¢Ã¢â€š ¬Ã‚ ¢Take necessary action to uplift the UK market. And use the UK market as the model for international business. à ¢Ã¢â€š ¬Ã‚ ¢To be the best in both foods and non food market in all over the world. à ¢Ã¢â€š ¬Ã‚ ¢To be the strongest in other alternative businesses as well such as Tesco Personal Finance, Telecoms and Tesco.com à ¢Ã¢â€š ¬Ã‚ ¢To be the excellent corporate social responsible firm Understand the External environment affecting the Tesco Importance of the External Factors/ major changes in the Tesco and how those affect to the strategic Direction of the Tesco. Any business or organization does not run in an empty environment. Industries when it comes in a competitive market structure. So the organization or the business must act and react according to the environment inside and outside. So this is what we call the analysis of the environment. We have to understand the possible environment changes happening in the external world. It is depend on the degree of the competition. We have to understand the strength of the competitive alternative in the industry to find out the important of the external factors. Any way we have six main environmental factors happening in the external environment. And those factors are very important to examine and analysis when we try to understand the importance of the external factors. Social, major changes in Social factors can be the attitude changes due to alternative products. This will never happens so easily. Economic, this can be changes due to economic rescission or any other immediate down ward of economic factors. The taxation can be also affected the changes in business structure. Legal, if there is any policy changes happen in the structure of the Tesco it will affect the organizational structure as well. Political, the major changes can be happen in the Tesco political scenario. Any way this is very important to handle because the political authority is very important when it comes to the decision making in business. Ethical, this is important when it comes to the changes in moral and the motivation because the human rights or any other case. Technological, changes in technology will lead to the end of any company. Stakeholders of the Tesco PLC The importance of the business is stakeholders. They are the major partners in running the organization. And also they can be very crucial to make the profit of the organization. They will get the profit or loss both have to take in to consideration by the stakeholders. There are few stakeholders we can identify in the business as follows. Customer This is the most considerable stakeholder for any organization in the world. And without these customers there is no organization who can survive with. The customers are directly contributing to the profit and the turnover of the organization. Tesco has a unique blend of customers who can be different from any other people buying ordinary goods. Tesco is the lowest price holder in any part of the UK. So the customer base also is solid for the Tesco. Employees This stakeholder category is the back born of any organization in the world. Without employee satisfaction the organization is useless of making profit. And also we have to make the strategies to uplift the employees quality of life. And there they have to set the directions by consideration the employees as well. Tesco is dealing with the retail market and the services also related with people. So the employees are the most important factor on this regard. Tesco is having 586 retail shops all around in Great Britain. So the Employees factor is the most valuable factor for the Tesco PLC. Shareholders Tesco is there because of the Shareholders. The top they have achieve in the sector of their industry just because of the shareholders. This is the most important stakeholder group in financial purpose. They have the profit share and also the loss share as well. Competitors Food and no food retail industry is one of the biggest industries having in now days. So the complexity of the industry makes more competitors. We can have few competitors in domestic market like ASDA, Sainsbury, and Waitrose. And also the biggest international competitor for the Tesco is the Wall-Mart. So Tesco has more competitive advantages by the others. The UK Government In every successful and giant organization have some political influence. They sometimes have many policies over the firms. So this will make the loss in the organizations especially the organizations have more international relations as well as domestic powerful penetration. Review the Existing Business plans and Strategies of Tesco PLC 2.1 Current Position/ Strengths and Weaknesses The Tesco has many up and down times in their history. We can identify some important factors that will reflect the Tescos historical pathway to the success. And these are the main information that will indicate the todays position of Tescos. Very low population capacity of the Organization The inflation of the food price is so much low Well established and newly opened and fully structured supermarkets all over the country. It is so much hard to get the planning permissions for large Greenfields Three main well strong and powerful Competitors operating in the domestic market There are new store places for all the other well established organizations in the industry So the existing position is as above in the beginning. But the new situation or the position is the other side of the above facts and information. Soothe main strengths now is as follows, High capacity of customer base and the employee base with comparing the others The inflation has grown up the food price and the Tesco gets the advantage of that to grow themselves Fully structured and well established 586 retail stores under the capacity of Tesco They have so many Greenfields other than any other competitor. The Tesco is the No. 1 brand in the UK domestic market. And other competitors may have nothing to say on Tesco and they are sometimes unable to compete with Tesco. The Tesco has a large capacity and the power to handle the market structure some times. Tesco has the large number of stores and the well planned spaces in the food and non food industry in UK We can identify some of the weaknesses in the Tesco as follows, Lack of internal communication Present state is not communicated to the others. Promotion Process incomplete tension may create for the uniform and non uniform workers. Lack of physical fitness for the employees Public education is well needed and the attitudinal change is required. Need diversity training on sensitivity and all must have leadership development and the accountability 2.2 Current business Plans The business plan for the Tesco is very simple and the plan is given by the outcome oriented. So the business plan we can identify the strategic areas. The directional plans subcategories can be taken in to the business plan. The main focus or the objective is to maximise the sales of the Tesco. So to analyse the situation on this regard we have chosen the three main category that the Tesco is used to have in the pats. We can say the three areas that Tesco has followed is given below, Spend more to time and more money to the existing customers and the existing stores. Identify new customers in new channels Newly introduced geographies development But the growth strategies we explain in the above are having some problems and the profitable matters are not supported by the strategies used in the above tactics. So we have to switch the new strategic business plan to penetrate the market deeper. So they have thought the existing customers more and make some strategic business plan according to that. Now they have only focuses on the existing customers, like this, Existing Customers Product Service For the product they have made it two different parts that are segmented private labels and the expanded no-foods, and the services they have switch financial and telecommunication. These are the newly introduced services that Tesco Currently engaged in. Develop Options for Strategic Planning for Tesco PLC 3.1 Strategic Options for Tesco As we all know the Tesco is the worlds 3rd largest retail business organization. So the organization has many strategic options that they have to take in to consideration. Especially the financial side of the company they have to think many strategic options that will suite for the organization. We can identify there are some of the strategic options that Tesco may have and the important thing is that Tesco might have options that they can do anything they want just because they have the reputation and he monetary power. The high capacity of customer base is the biggest advantage they have right at the movement. Any way they may have following options if they want to switch in to any of the following options. Flexibility option we can magnitude the production or the manufacturing in to flexible operations. We can use the existing production and the other stuff in to flexible service and production. This will enhance the net present value of the organization. This can be done by the happening of massive fluctuations in the environmental changes. Growth Option we need to have a self evaluation and monitoring part if we want to find out there are any possibility that we can switch in to the growth option. Tesco need experience some of the stores in the UK although they have more than 1000 stores in the domestic market and the share of 33% of the total market they might need some of their businesses growth. Timing Option although the Tesco has giant improvements in their business they have some implementations to be commence in the time of the growth. So they may use the tactics that they will suddenly go in to some kind of projects that they will get more benefits. So they may use the option of going immediate projects by time to time. 3.2 Future strategic options and the suitable structure for all the stakeholders We can identify these two topics in one angle. The stakeholders are the most important of any business as we mention in the above. So we can use the most suitable structures that we can make the strategic options correctly. We can use the values that will give us the strategic option for all the stakeholders including. Market development this is the main strategic option they have on their hands. And this can be very crucial for all the stakeholders as well. The strategy Tesco use for market development is the joint development and the strategic alliance. Tesco is used t make alliances with the Asian international businesses. This will enhance the business strength of Tesco and it will make more profit share for the stakeholders as well. The other market development option they have is to switch in to the Latin American retail market, hey have already somewhat expanded this in to there. Product development this is the most important title to be discussed with the case of Tesco. They have the option of Diversification strategy. They have to use this strategy that they will get the best sales forever. And all the stakeholders will get the benefits and the employees will also have the chance to be innovative and more productive. Develop a Strategic Plan for the Organization Before developing the strategic plan for the organization of Tesco we have to consider the future goals that Tesco has. Any way the Tesco has the vision of be the global best retailer, it is easier for us to get an idea of how they need to be strategize. So there for we can have the following strategic planning steps that will suite for the organization. Review and develop the vision and the mission of the Tesco, We need to rethink the mission of the organization that how we can offer the best service and grab the higher part of the market share. This will indicate that we need to rethink the missions and the values and make the strategies according to those. Business and the environmental analysis We did this part in the above. We need to finds out the newly emerging trends that will affect for our business. And for that we need to create the strategies for overcome those threats. We can have a SWOT analysis of the Tesco and find out the threats and weaknesses that will affect the organizational future and overcome those. Establish strategic Objectives This step will show us the overall picture of the organization heading at. And we can do necessary actions to make the strategies that will suite for the direction of the Tesco. Resource allocation And we can allocate the resources we have according to the set objective strategies. And the allocation will take part of the newly introduced resources as well. We can find the wants and the needs of the stores and the employees to allocate the resources. Execution review This will be doing by the top level and the middle level management. And the monitoring part will need to maximize the production and the Discussion This study is mainly focused on the strategic planning of an organization. We have found and select the organization of Tesco PLC. Tesco is the worlds third biggest retailer in all the time on now days. Firstly we have analysed the organizational external environment and the facts that will affect the organizational changes. We have identified the existing business plans that they have to be the best organization in the world. So according to those plans thy have changed their organization by reviewing the past experiences and the success of the organization can be found in overcoming those obstacles. Then we have to consider the options that will affect to the organization we have found that the options we have is the values that we need to develop. And then we have to study the strategies that Tesco set for developing the marketing and the products. They have to be diversifying their products that they have to be the best of grabbing the market share. And finally we have come to the stage of making a strategic plan that will implement for the Tescos future development. Here we have considered the steps that we need to take according to develop a strategic plan.

All Men By Nature Desire Knowledge

All Men By Nature Desire Knowledge All men by nature desire knowledge quoted from Aristotles work Metaphysics. Aristotle raises the idea of humans need for knowledge. Since the dawn of human life, we have been trying to acquire knowledge in all different areas of life , and in order for us to believe that piece of knowledge, we request supporting evidence that is based on various ways of knowing. To what extent we require evidence to support our beliefs varies with different areas of knowledge. Some areas of knowledge require a certain degree of evidence. However, in other areas evidence is not required to support belief; Mathematics, the natural sciences and the human sciences are knowledge fields that require a degree of logical evidence due to their highly logic-based nature. On the other hand, belief in the arts, ethics and religion is not dependent on evidence. Mathematicians search for patterns then formulate conjectures, furthermore through deductive reasoning using the rules of inference and axioms they provide proof to these conjectures. Conjectures that have already been proven are often called theorems. Proof in mathematics is obtained through deductive and inductive reasoning rather than empirical arguments and the proof must demonstrate that the conjecture is true in all cases, without any exceptions. Mathematicians employ deductive logic through combining the axioms, definitions, and earlier theorems in order to provide proof for their conjectures. Considering two even integers A and B. Since they are even, they can be expressed as A = 2x and B = 2y respectively for integers x and y. Thus the sum A + B = 2x + 2y = 2 ( x + y ), from this it is clear that x + y has 2 as a factor consequently x + y are even. As a result, the sum of any two even integers is even. Establishing the truth of this conjecture was done through employing logi c through combining the definition of even integers ( A = 2x ) and the distribution law ( 2x + 2y = 2 ( x + y )). Briefly, in order for a statement to be believed in the area of mathematics it requires a high degree of logical evidence based on deductive and inductive reasoning combined with mathematical axioms, definitions and prior theorems to support mathematicians belief in that statement. Other areas of knowledge such as the natural sciences require a relatively average degree of evidence. The natural sciences branch into three main fields; Biology, chemistry, and physics. These sciences aim to study the natural rules and laws in which the universe obeys. At first scientists seek patterns in the world around them through empirical observation and then formulate generalizations concerning these observations, and through the use of logic discover the reason of such patterns. Evidence of a correct theory is induced by logical reasoning through the observation of the universe. Considering Newtons discovery of gravity, at first Newton observed an apple falling off an apple tree, and Newton as a scientist already knew that in order for an object to move it requires force in the same direction. Through the use of logic, Newton concluded that there is a force beneath him that pulled the apple in its direction. Briefly, in order for a theory to be believed in the natural scie nces it requires a degree of logical evidence based on observations of nature. The human sciences is an area of knowledge that requires a relatively low degree of evidence to support belief in that area. Human sciences investigate human activities in order to assemble theories predicting human behavior. Proof of such theorems is acquired through the observation of sensory experiences and by means of objective observation of psychological experience. One of the most significant and known theorems in this field of study is Freuds psychoanalytic theory, in which Freud assembled a theory to analyze human behaviors. The general concept of the theory is that unconscious motivations, sex and violence in specific, of human beings influence the development of their personality. Freud supported his theory with evidence he acquired through employing logic in the observation of the humans development process and the humans behavior at each stage of development. The extent of evidence that Freud used to support his theory was relatively low and subjective in comparison with other areas, he supported his work using empirical observation, nevertheless many people today believe in his theory and it is well-known worldwide. Briefly, in order for a theory to be believed in the human sciences a degree of evidence must be present, however, the degree of evidence is small and subjective in relativity to other areas. On the other hand some areas of knowledge require no evidence to support a belief in a knowledgeable statement. To begin with, it must be understood that the arts discipline encompasses literary, visual and performing arts. The definition of a good piece of art is creative and original nevertheless the genuineness of a piece of art lies in the perspective of the viewer. Obtaining a persons belief in genuineness of a piece of art whether visual, literary, or performing is not dependent on providing evidence that the piece is genuine, but lies in the viewers sensory perspective of that piece and his prior background in arts. As a result, this lack of evidence lead people to use each others sensory perspective and experiences as evidence. For example, an amateur artist would take the word of an experienced artist in believing in the originality of a piece of art. Another area of knowledge requiring no evidence to support belief is ethics. Ethics is an area of knowledge that addresses issues concerning concepts of right and wrong, generally concepts of morality. Ethical systems and theories are postulated in order to encourage people to turn their attention from the world around them to themselves, consequently encouraging people to realize their full potential and achieve full self-awareness. Ethical theories do not need evidence to support the peoples belief in their concepts, simply because humans are born in pursuit of knowledge in order to realize their full potential, thus no evidence is needed. Considering Aristotles postulated ethical system self-realizationism in which Aristotle suggests that when a person acts in accordance with his nature and his full potential , that person will be good and content; Aristotle needed no evidence to support his theory due to our continuous pursuit of self-actualization. Briefly, the need for evidence to support others belief in ethical theories is not needed due to our constant search for knowledge which we seek in order to reach our full potential, and achieve the highest state of self-awareness. The final and most significant area in which evidence is not required to support our belief is religion. Religions from Christianity to Hinduism suggest a set of beliefs concerning the purpose of our life in this universe, suggesting the supernatural divine God which represents our creator and the reason behind our existence. The most significant belief that religions set is the belief in the presence of God, the presence of a superior being or soul is impossible to prove thus the creative idea of faith takes control; faith is the idea of believing without the need for evidence. The creation of such an idea is brilliant due to the fact that faith suppresses our need to perceive and scientifically understand the concept of the superior God. It could be argued that religion often opposes itself in some ideas. For example the idea of God is almighty, God can do everything is controversial. This statement implies a generalization that due to its enormous size causes contradiction. This c an be clarified by asking the question Can God create a rock that he himself cannot destroy, if the answer is yes then God is not capable of destroying the rock, consequently not capable of doing everything. On the other hand, if the answer is no then God is unable to create everything. This paradox created, due to the extent of generalization, in that statement shows that no evidence is needed to believe in the idea of God. In the Theaetetus, one of Platos dialogues concerning the nature of knowledge, Plato argues that knowledge always involves belief. After studying the extent of evidence required to support belief in all areas of knowledge, it is clear that belief is present in all areas of knowledge although minimal in scientific areas. An inverse relationship between the need for evidence and the need for belief in an area of knowledge is noticed; as the belief is minimal in areas like math, the evidence required to support it is maximum and vice versa in other areas like religion. As humans, our curious nature demands evidence in order to acquire our belief. To sum up, the extent of evidence required to support a persons beliefs in different areas of knowledge is not only dependent on each area, it is also dependent on the person himself and his/her prior knowledge.

Aristotle Essays -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Aristotle was born in Stagira, located in northern Greece, in 384 B.C. He died in Chalcis, on the Aegean island of Euboea, in 322 B.C. Aristotle's father had been court physician to the Macedonian king Amyntas II. Aristotle lost both of his parents when he was child, and was brought up by a friend of the family.   Ã‚  Ã‚  Ã‚  Ã‚  Aristotle wrote 170 books, 47 of which still exist more than two thousand years later. Aristotle was also a philosopher who wrote about ethics, psychology, economics, theology, politics, and rhetoric. Later inventions like the telescope and microscope would prove many of Aristotle’s theories to be incorrect, but his ideas formed the basis of modern science.   Ã‚  Ã‚  Ã‚  Ã‚  Aristotle's most successful scientific writings were those on biology. He studied over five hundred animal species and dissected nearly fifty of them. He was particularly interested in sea life and observed that the dolphin brought forth its young alive and nourished the fetus by means of a special organ called a placenta. No fish did this, but all mammals did, so Aristotle classed the dolphin with the beasts of the field rather than with the fish of the sea. His successors did not follow his lead, and it took two thousand years for biologists to catch up to Aristotle in this respect.   Ã‚  Ã‚  Ã‚  Ã‚  In physics Aristotle was far less successful than in biology. He accepted the heavenly spheres of Eudoxus and ...

A Look at Bipolar Disorder Essay -- Diseases/Disorders

Bipolar disorder, also known as manic depression, is more than just ordinary mood swings. People suffer from periods of mania to periods of depression. Bipolar disorder is a significant medical condition that is a great health interest in America (Hopkins Medicine). The number of people being diagnosed with bipolar disorder increases every year; therefore, the importance of education and understanding of this disorder also increases because it can affect so many people’s lives. According to Johns Hopkins medicine, manic depression affects more than 5.7 million American adults--or about 2.6 percent of Americans age 18 and older in a given year. Both sexes are affected equally. Bipolar disorder does not discriminate against race, ethnicity, or social class. Adolescence or early adulthood is when bipolar disorder normally begins, with 25 being the average age. Although researchers have not yet identified the gene, it is believed to be hereditary and likely runs in the family (Hopkins Medicine). The precise cause of bipolar disorder is not known, but there are a few components that to may lead to bipolar episodes. Experts believe bipolar people have biological changes in their brain and an imbalance in brain chemicals (neurotransmitters). Hormone imbalance is also believed to be a cause of episodes. People that have a blood relative with bipolar disorder have a greater chance of also being bipolar. When someone has a stressful, abusive event, or has suffered a great loss may also trigger bipolar (WebMD). Symptoms of bipolar disorder can vary from mild to severe. The symptoms of mania consist of mood changes such as periods of feeling â€Å"high† or exceedingly happy and outgoing while also being agitated. People suffering from mania ... ...y/conditions/adult/mental_health_disorders/manic_depressionbipolar_disorder_85,P00743/>. Johnston, Janice. ABC 20/20. 21 April 2011. 1 April 2012 . Mayo Clinic Staff. Mayo Clinic. 18 January 2012. 31 March 2012 . National Institute of Mental Health. NIMH. n.d. 24 March 2012 . Russell, Peter. WebMD Health News. 14 April 2011. 1 April 2012 . Torrey, E. Fuller and Michael B. Knable. Surviving Manic Depression. New York: Basic Books, 2002. WebMD. WebMD. n.d. 24 March 2012 .

Essay --

Proposal for a Uniform Dress Code Pickerington School District should require students to have a uniform dress code. The current dress code policy is very minimal and is not adhered to by the students. Faculty overlook the students who don’t abide by the current dress code as it would take away from their teaching time. One of the main concerns that is brought up when the topic of school uniforms is discussed is freedom of expression. Many people worry that not allowing children to wear certain clothing will â€Å"stifle their creativity† (p. ) or restrict their First Amendment rights (Nevada, 2008). There are many reasons for having uniforms in public schools. School uniforms have been shown to improve test scores, raise school pride, increase attendance, reduce violence, and teaches students to dress professionally. School uniforms can also avert the wearing of gang colors (Wilson, 1998). Self-Expression vs. Safety The most common argument against school uniforms is that they take away the students right to self-expression. Yes, school uniforms limit what the students have to wear, but students can still have their own ways of self-expression. Students can still express their style of choice with their hair and what accessories they wear. Their shoe choice is also a form of self-expression. Students can make the uniforms their own style without breaking the dress code. School is a place to learn. Outside of school, self- expression is limitless. Some parents also believe that it could interfere with students' natural behavior to experiment with different identities. Having uniforms in schools helps erase the defined line of the social classes. Typically, popular kids in the higher social classes wear the trendiest clothing... ...h the cost of a year's worth of school uniforms. The cost of a year's worth (Five tops and five bottoms) of school uniforms or standardized dress code clothing is $150. The savings add up plus students who don’t have to focus on what to wear to school are going to focus more on academics, which leads to improved grades. States Laws on Uniform Dress Codes The State of Ohio has a law that permits school districts to implement uniform dress codes. The school district must advise parents and students 6 months prior to any such implementation. This law also allows for any feedback from administrators, faculty and parents. A uniform dress code policy must fall under the guidelines of a districts discipline policy. The law requires that religious garb like yarmulkes and head scarves cannot be prohibited. The actual dress code is at the discretion of the school board.

Equality and Diversity Essay

This essay examines the key factors that influence inclusive learning and teaching in the lifelong learning sector. Teaching methods will vary according to what you want to get out of the session, what the learners are able to achieve within the time frame, what materials and resources are available, what you are teaching, the needs of the learners and your personal style. This could be formal, informal or a mixture of both. Formal teaching methods include lecturers, demonstrations and presentations. Informal teaching includes discussions, group work and practical activities. As I will be teaching within the Beauty Therapy my lessons would be a mixture of both these delivery methods. Each activity within the classroom will consist of teaching and learning activities which are balanced to meet the different needs of my learners. Blended learning incorporates both traditional and computer based methods. This is commonly referred to as Information learning technology (ICT) this use of computer based technology to enhance teaching methods and resources or develop learner autonomy is widely promoted. The other main teaching methods other than ICT I am opting to use are lecturers and demonstrations. These demonstrations are very important as it would show the students the beauty routine that we would expect them to follow within their practical sessions. This ensures that students will be working to the same standard and will also adhere to the requirements of the awarding body. Practical sessions also help to explain difficult parts of the task when verbal exposition in not enough. I would also use group work activities, these particularly suit kinaesthetic learners but also when you have a group consisting of various abilities it allows both weak and strong learners to work collectively. Question and Answer sessions will be most commonly used in my tutorials. If I was teaching for example ‘the bones and muscles of the body) I would ask students to identify where muscles are on the body to help promote learning. At the start of the course the approach I will use to facilitate inclusive learning will be to carry out an initial assessment. This will help me identify what type of learners they are, I would then plan my teaching sessions to meet these individual needs by using a mix of visual, auditory, kinaesthetic teaching and learning strategies. For example I had just completed a practical demonstration to my group on ‘a facial routine’, I wanted to make sure my learners could confidently work in pairs and practice this routine on each other. A task like this would suit the kinaesthetic because he/she is provided with an opportunity to do and learn, and for the visual learner I would produce a step by step illustrated hand-out to support the routine. The Equality Act 2010 outlines protective characteristics which promote equality within schools and colleges and prevent discrimination. This includes sexuality, sex, disability, marital status and religion. In order to promote equality in my classroom I will need to respond positively to the diverse needs of all learners. Effective communication with learners is essential and it is the teacher’s responsibility to ensure that learners understand appropriate vocabulary and terminology and that comments are not discriminatory or offensive. As a teacher I would keep language simple so that if I have a learner from different backgrounds they may not have the same level of English as British learners. Resources used such as hand-outs, assignments and work sheets will also aim to promote equality and diversity. For example I would produce worksheets in a gender free language and also aim to promote multiculturalism by producing scenario based worksheets that use names from various ethnic backgrounds. I would also pace my sessions so students have plenty of time to take notes and ask any questions. Although inclusion is about supporting learners’ needs. It is not always possible for teachers to do this without support themselves. All teachers should be aware of the limits of their own responsibility and know when and where to access support for learners. you will not be able to get students to solve all their own difficulties. Get to know and use your institutions student services or pastoral support system: it exists to support your students, and you, so do refer where it is appropriate† Petty 2004 There are many places of referral within education; these can be both internal within the education establishment or an external organisation. The internal places of referral may inc lude student support services, learner study support centre, and counselling and careers advice. If I had a student for example who needed help with writing their essay I would arrange for them to go to the learner study support centre who would be able to assist Learners with learning difficulties or disabilities may need additional support and may need a designated support worker to support them within the classroom. A learner with dyslexia may find it hard to read text or numbers or have difficulty with writing and spelling, therefore I would produce written hand-outs and allow learners with dyslexia to present their ideas verbally or tape notes if necessary. Political correctness is a commonly used term at the moment and is used to ensure that expressions do not cause offence to any particular group of people. There are also many external agencies where learners can be referred, and which agency they are referred to would depend on the individual’s needs of the learner. This may include health related issues, family difficulties, poor attendance, or repeated challenging behaviour. The purpose of referring a learner to an external support agency is to support an individual student and to help them overcome their difficulties which are impacting on their education. For example if I had a student who was constantly disruptive in class and had a record of aggressive behaviour I would refer them to the Pupil Referral Unit. They would help and encourage the learner to be involved in the learning process, but in a smaller environment where they be in a much smaller group (3-4 learners) and also receive one-to-one support. Functional skills such as literacy, numeracy and ICT can be easily integrated into my lessons. These activities will meet both literacy and numeracy standards but are more easily understood by the learner. An example of this would be an assignment covering salon duties. I would ask the students to produce a sales ledger for stock to be re-ordered from our supplier. This would include maths as the student would have to calculate the cost of goods and also the total value of the order, it would include English as the student needs to produce the document and ICT as the student would have to present it in a typed format. The best way to establish ground rules with my learners is to negotiate them. The rules should be appropriate and fair and agreed as a whole class. As a teacher, I would establish ground rules during the first session, and plan a short activity around this. The class could discuss what is expected of them and write the rules in small groups. I would also list a few ground rules and then negotiate them as a class. This gives all learners the opportunity to be included and involved and as they have decided on the rules they are also more likely to respect them. When establishing ground rules it is important to ensure they are clear and brief and start positively rather than with ‘do not’. Once the rules have been established I would ask the learners to write them on some flipchart paper and hang them up in the class so that they are visible to all. It is also important to reinforce the rules consistently and to phrase learners when rules have been adhered to. I feel this method would motivate learners and also model good behaviour. Some rules may not be able to be negotiated. For example when the students come into class they must be wearing their salon uniforms and hair must be tied back. As a teacher even though I have designed my lessons to meet everyone’s needs I still need to ensure that my learners are motivated and want to learn. Maslow (1970) argues that basic needs such a food, safety, love and belonging and self-esteem need to be met in order for them to achieve their goals and aspirations. Everyone is motivated through either Intrinsic (because they want to learn) or extrinsic motivators (because they have to i. e. better job prospects). â€Å"A good teacher will play to the strengths of the learner when trying to raise enthusiasm in learning† Wilson 2004 – page 188 Other theories of motivation that can be used to motivate learners include the goal orientated theory, based on desire to be rewarded for achievement. A learner is given a clear direction or task and when it is reached there is a reward. For example I would set a group task for my learners to complete within the lesson. If they finish before the end of the lesson they are allowed an early break. If they don’t complete the task at the by the end of the session they will have to complete as homework. Albert Bandura (1994) suggested that an individual’s belief in themselves and their ability is related to what they can achieve. An example of how this can be applied into the classroom is to encourage my learner to try, and re-explain the topic if they are unsure. Through coaching and reassurance I will enable that learner to achieve. Giving effective feedback will help to improve the confidence of learners and develop their potential. Feedback should be delivered promptly and be a two way process. I would ask the learner how they think they did and get an idea if their understanding of the topic. Even if I had negative feedback to give to my learner I would end with a positive statement to incite the learner to take my comments on board and leave them feeling more positive about their performance. To conclude I suggest that inclusive teaching can only take place if both equality and diversity are positively promoted. Inclusive teaching relies on a range of differentiation strategies which may include adapted resources or additional classroom support. Depending on individual learner needs, learners may need to be referred to internal or external places of referral for extra support. .

Bend It Like Beckham Review

The title of the movie that was instructed to me to write a movie review is bind It Like Beckman,'I a genial ethnic sports comedy directed by Grinder Chad. â€Å"Bend It Like Beckman† is a British film co-funded with Germany. It was released in the UK in 2002 and in the United States in March 2003. It turned out to be one of the surprise hits of 2002, making over Ell million at the UK box office, while also proving popular with American and European audiences. Beckman is David Beckman, star of the Manchester United soccer am (and the husband of one of the Spice Girls).The observation â€Å"nobody bends it like Beckman,† from which the title derives, apparently refers to his ability to curve the ball past the opposing goalkeeper. The story centers around eighteen-year-old Jess, a hardworking Indian girl who loves British soccer star David Beckman and Jules, an English girl who befriends Jess after she observes her running circles around a group of strapping young men pla ying soccer in the park. Jess comes from a very strict Indian family where gender roles are clearly defined. Women are expected to learn to cook and are for their husbands, who are, of course, expected to be the sole breadwinners.This might be fine for Jess' older sister Pinky, however Jess has a dramatically different vision of her own future, and it doesn't entail settling down and cooking the perfect chapatti. More than anything, she wants to join her idol on the football pitch, but her parents will never accept a football player for a daughter. Jess sees herself as a female version of her hero, David Beckman, competing in soccer rather than cooking for an acceptable Indian man as tradition dictates. So Jess is forced to hide her passion from her loved nest, even her sister Pinky, who is about to be married to her long-term boyfriend Teeth.Jess is then secretly joins Jules' competitive women's soccer team which is the Winslow Harriers and is forced to lead a double life in order to not disappoint her parents and still play the sport for which she lives and breathes. Sneaking out to practice and traveling with the team to tournaments puts a strain on her home life. She has to lie to justify her absence from home. To complicate matters, she finds herself falling for her soccer coach. Jess is the main character in the film. She tries to be a good girl for her other and father but can't help sneaking Off to play football.While Jess has to lie and sneak around a lot, her rebellious streak is not aimed to hurt her parents. Jess' dream is to play football professionally, at the beginning of the movie it was just a dream, but when she was invited on a proper team and started to see herself as a proper player, her dream started to become her goal. Jess has always been very strong and determined in the movie, except over time she becomes more determined, and even stronger. We see Jess talking to Beckman at the beginning of the movie, and as she grows and tauter, she finds out she can have trust in other people.She finds Jules and Joe who she feels she can confide in and talk freely to. Jess also gains more confidence as she progresses through the movie, at fritterers would never dream of confronting her parents like she did at the end of the firm. Joe, Jules, Tony and her whole football team support her in her goals and she gathers up more and more courage and self-esteem. A great example of her self- esteem gain is when Jess at first does not want to show her scar to the world, she hides it away and will not go onto the field in her shorts because everyone will see it.Joe talks to Jess and they bond over their injuries, this makes Jess feel more comfortable with herself and realize that she may not be the only one and when she is on the field, no one will care. By the end of the movie, Jess is able to stand up for herself, share her Opinion and feel confident about herself. Bend it like Beckman is and overall a good firm and an excellent movie for everyone to watch although it is lacking in plot and dialogue. It has a warm feel good message of girl power and breaking traditional barriers but it is predictable in its storyline.One thing that was a great asset to the film was the colorful Punjabi culture and ceremonies. Some may say ‘it's just a movie' but I know from personal experience that millions of youth face difficulties in choosing cultures when living amongst two different ones. From this movie, the moral values that I've learn is firstly, respect. Jess was never disrespectful to her parents. On the other hand, it was her parents who were being disrespectful to her. They didn't look at her for who she was, instead they only saw who they wanted her to be. The second moral value that learned from this movie is caring.Jesses parents made mistake in their attempts to parent their children, but they also had real strength. The strength was their basic and strong love for Jess. The problem was that they didn't loo k at who Jess had become. They saw her as they wanted her to be. This caused Jess to deceive them but didn't do her any real damage because, before it was too late, they saw what was important to their daughter and changed their position. Had they not done this, Jess would have had to choose between her relationship with her parents and her dream to be a football player. That would have really damage their relationship.

Ketone Reduction Using Sodium Borohydride

Experiment 5B: Ketone Reduction Objective: Using sodium borohydride as a reducing agent, the ketone 4-tert-butylcyclohexane is reduced to its corresponding alcohol. It is purified through extraction techniques to give the cis and trans diasteromer products. Procedure: The procedure was followed as outlined in Mayo’s book for Experiment 5B with the following modifications: 1. Reagents and Equipment – The reaction will be on a scale of 2X what is described in the text. 2. Reagents and Equipment – The progress of the reaction will be followed by TLC as directed in the Reaction Conditions section.Glass backed TLC plates will be created with the following three spots: Ketone Standard/Co-Spot/Crude Reaction Mixture. Prepare the TLC plate while the reaction is being set up. To the initial solution of 4-tert-butylcyclohexane in methanol, before adding the reducing solution, insert a TLC capillary. Use this sample as your ketone standard. Do NOT stop the reaction before c hecking the progress by TLC. If the reaction is not complete, add another portion of the reducing solution. 3. Isolation of Product – All other amounts specified in this section should be followed without doubling. . Isolation of Product – Substitute 1. 0 mL of cold 3. 0 M HCl for 1. 0 mL of cold 0. 1 M HCl. 5. Purification and Characterization – Will not obtain an NMR spectrum. Reaction Scheme: Data and Results: CompoundMW (g/mol)AmountMmolMp (degrees C)Bp (degrees C) 4-tert-butylcylcohexane154. 25103 mg0. 6747 – 50 Methanol32. 04100  µL65 Sodium Borohydride reducing solution37. 83200  µL *NOTE: As I was condensing my product in the sand bath it â€Å"popped† and there was no more final product in my vial. Therefore I was not able to do a final analysis and I am using Mike Mariani’s data in my report.Observations: 1. Crude product was solid and white in color. 2. TLC spots were dark purple for both the ketone standard and co-spot. The s pot for the crude reaction mixture was barely visible. 3. Melting point of product started at 62. 5 degrees Celsius. Calculations: 1. TLC was done in an elution solvent system of ethyl acetate: hexane (1:4). QQ did not have us record Rf values. The color of the spots was as indicated in the observations section above. 2. Yield of Crude Product = Vial and product – Vial: 4. 233 g – 4. 141 = 0. 092 g = 92 mg 3. Percent Yield of Crude Product:

Dance Appreciation

Introduction Sergei Pavlovich Diaghilev commonly known as Serge outside Russia, was a Russian promoter, ballet impresario and art critic. He was the founder and patron of the Ballets Russes, which is credited with producing many famous dancers and choreographers. Sergei is remembered all over the world as one of the greatest ballet personalities that have ever lived. He was born on March 31, 1872 in Russia in an affluent family with a history in music. He initially studied law at the University of St.Petersburg but would later take singing lessons. However, he never was a big success as a singer as his voice was unpleasant. Though he neither composed nor choreographed, he was extremely able to pick those who had the talent. He died on August 19, 1929 having left an indelible imprint in the world of music and dance. Contributions Sergei cofounded and edited the World of Art, an art magazine, which became extremely popular to the lovers of art in his day.He also edited the Annals of th e Imperial Theatre and transformed it, taking it a notch higher in terms of graphic design and typography though he is criticized for overrunning his budget. However, these two magazines remained very popular in the world of art during his tenure as the editor. His greatest brainchild, Ballets Russes, became instrumental in popularizing ballet throughout Europe. It is through this group’s productions that ballet became a fundamentals part of the European culture.Apart from popularizing the dance, the group brought into recognition some of the greatest choreographers the world has ever seen- Fokine, Nijinsky, Massine, Nijinska, and Balanchine. The composer Stravinsky was also virtually unknown and has Sergei to thank for making his genius known to the world. Conclusion Though Sergei was equally successful in collecting and exhibiting art and his ability to recognize talent in a painter was no less than in recognizing a talent in ballet, his greatest achievements will no doubt remain in revolutionizing ballet.His eye for detail and success in recognize talent will make him remain immortalized through the compositions of the Ballet Russes. The group’s effect is still felt today with former members such as George Balanchine causing ripples in the United States and Serge Lifar being as effective in Paris. Source Citation â€Å"Sergei Diaghilev. † Gay & Lesbian Biography. Ed. Michael J. Tyrkus and Michael Bronski. Detroit: St. James Press, 1997. Biography In Context. Web. 20 Feb. 2013.

True or False Essay Example | Topics and Well Written Essays - 500 words

True or False - Essay Example For instance, information from an individual could be given voluntarily or out of torture. On the other hand, corrective justice is concerned with the fair response to an evil deed to a person or a group of people. In corrective justice, the wrongdoer is expected to compensate his/her actions either by returning the stolen goods or paying for the damages caused (Weinrib, 2002). From the three types of justice, corrective justice is the best since it focuses on gain and loss, equality, correlativity of the parties. One of the reasons for choosing correlative justice is the fact that it acknowledges gain and loss. Gain and loss, in this case, refer to the effects on the amount or state of an individual’s resource that result from interactions between two or more parties (Modak-Truran, 2013). A gain is an increase in the resource whereas a loss is the decrease in the same. While procedural justice is focused in how information is gathered, corrective justice focuses on the actual resources that are affected. Corrective justice is, therefore, the best since it advocates for the restoration of the victims possessions before the interaction. The offender should compensate the victim either to restore their initial positions or to raise their status to a set standard. Equality is another reason for qualifying corrective justice as the best. Corrective justice has equality as the point of reference in determining a just action and just treatments. Equality is the status quo of the parties involved that existed before their interaction (Modak-Truran, 2013).In order to determine the position of the equality, before the interaction, gain and loss can be used. For instance, when Party A hits Party B, the situation can be analyzed to determine whether Party A had interfered with Party B’s right of free from body invasion or if it was an act of self-defense. The correlative nature of the corrective justice is another

Using graphic organizers for learning and teaching purposes Essay

Using graphic organizers for learning and teaching purposes - Essay Example Students having learning difficulties face the learning problems; in order to promote meaningful learning and understanding, the use of graphic organizers has been developed in the recent educational history. In the subsequent parts of this essay, first thesis statement is mentioned and it is followed by three evaluation arguments with each having its own proof and supporting material. Thesis statement Graphic organizers not only facilitate learning to the students with the learning disabilities but also greatly help teachers in the process of teaching. Point one Many students face the challenges of learning disabilities. Due to learning disabilities, they are required to put more additional amount of effort and energy in order to comprehend in classes, particularly when reading expository text (DiCecco & Gleason, 2002). Additionally, some books such as content books are written in such a way that the necessary relationships and connections are not explicitly made clear (Armbruster & Anderson 1988; Beck, McKeeown, Hamilton, & Kucan, 1998). Making comprehension relationships has not been an easy way towards learning. A considerable number of students greatly become unable to comprehend the basic meaning and its different parts of understanding in the required way; for many students, just reading is not enough to comprehend the aggregate meaning and purpose of a given text. The most significant issues causing this problem may be generated internally and externally as well. Internally, some students do not have the required mental capacity to comprehend the context and meaning of a particular text; second, for some students having comprehension mental ability is not sufficient to ensure the attaining of reading and understanding skills. They lack the proper way to read a expository text in the required way; this means the absence of learning skills and tools cause them to lag behind in comparison with those students who know and use reading and learning skills. Ex ternally, some students face the problems of complex and ambiguous written material. In many academic books, the language used to teach students a particular topic is so roughly written that many students hardly understand the connections and relationships with the words and context and between the words and meaning of text. This situation further challenges the students and makes them hard to comprehend the expository text and other complex written material. Proof DiCecco & Gleason (2002) carries out research work using graphic organizers to attain relational knowledge from expository text. In which, the majority results suggest that the students using graphic organizers have performed better and this use of methodology help students with learning disabilities to recall of relational knowledge. Point two In addition, students with learning disabilities are not active learners rather they tend to be passive learners; and at the same time, they lack the necessary skills such as organ izing and processing written and oral information (Bos & Vaughn, 1994). Some are God-gifted but others are not. Organizing and processing oral and written information challenges more to those students who are not God-gifted in processing and understanding information; this problem not only severely affects the academic performance of the students but also severely damages their personality . Proof DiCecco & Gleason (2002) also highlight this sight of the story in their research work. They signify that students who suffer from learning disabilities and at the same time they do not make efforts to improve their learning skills, such students do not perform better than students having developed their learning skills with the use of graphic organizers. For instance, in the same research, they maintain that students with

White Privilege (Compare and Contrast) Essay Example | Topics and Well Written Essays - 1750 words

White Privilege (Compare and Contrast) - Essay Example The concept of white privilege has remained a contentious subject of academic discourse within critical race theory and the focus of this paper is to compare and contrast the different perspectives pertaining to the concept of white privilege with specific reference to Tim Wise’s â€Å"This is Your Nation on White Privilege†, Blanche Curry’s â€Å"Whiteness and Feminism†; Joy James’ â€Å"maintaining and Kicking White Supremacy†; Peggy McIntosh’s â€Å"White Privilege: Unpacking the Invisible Knapsack†, and Tiffany Joseph’s â€Å"Why don’t you get somebody new to do it† Race and cultural taxation in the academy. It is submitted at the outset that the underlying common thread between these academic commentaries is the acknowledgement of the theoretical concept of white privilege as a symbol of inequality between the opportunities and advantages accorded to white people in contrast to non-whites within the Ame rican social construct. For example, whilst using different narrative perspectives, both Wise and McIntosh highlight what they appear to believe is the undisputed reality of white privilege in America. McIntosh uses subjective experience to refer to the distinct advantages she has in the workplace in comparison to her African American counterparts: â€Å"39. I can be late to a meeting without having the lateness reflect on my race... 43. I can have low credibility as a leader I can be sure that my race is not the problem† (McIntosh 4). Similarly, Wise refers to the distinction in racial perceptions being directly attributable to the concept of â€Å"white privilege† by using a listing technique for emphasis similar to McIntosh. For example, Wise comments that â€Å"white privilege is when you can call yourself a â€Å"fuckin’ redneck... talk about how you like to â€Å"shoot shit† for fun, and still be viewed as a responsible all American boy....rather than a thug† (Wise). However, whilst these commentaries seek to highlight the concept of white privilege and its impact on the perception and stereotypes within the American social paradigm; some of the commentaries seek to go beyond pre-existing assumptions regarding white privilege within critical race theory by evaluating the white privilege paradigm through a contextual approach. This is particularly evident with Curry and Joseph’s contextual analysis of the overriding influence of white perspectives in seminal aspects of academic discourse. For example, on the one hand Wise’s somewhat sarcastic take on the concept of white privilege highlights the fact that racial inequality permeates social assumptions and preconceptions in American society in particular (Wise). On the other hand, Curry’s discussion of white privilege undertakes a contextual approach with specific reference to developments in feminism and feminist theory to highlight how the dominanc e of the white perspective in feminist theory ignores important female perspectives which are imperative to a comprehensive and representative model of feminist theory (Curry 243). Moreover, Curry argues that the concept of feminism is intrinsically linked to the subjective experience and as such, the cultural experience is important in the continuous development of feminist theory. Curry suggests that the dominance of white privilege within America’s social history means that the pre-existing discourse on feminism and feminist theory has developed with a white bias that ignores other cultures (Curry 244). For example, Curry highlights the point that whilst there is a â€Å"known and populist version of feminism†, she suggests that the dominance of accepted feminism theory being white has led to â€Å"deja-vu† marginalisation, which in turn undermines the weight accorded to

Criminal Justice Organizations- Assignment 2 Essay - 1

Criminal Justice Organizations- Assignment 2 - Essay Example Second, there could be little assurance that this leader himself did not employ enthusiasm and generally the passion for his tasks. I found him enthusiastic, passionate and all of these were combined generally to a higher energy level. He is indeed a transformational leader. I am a firm believer of the thought that every organization requires effective leadership style. In the case of my organization with that leader I mentioned above, his usage of transformational leadership was effective at some point. I believe that the nature of our jobs or daily activities require much higher energy, and so motivational considerations. For this reason, the leader together with his leadership style was simply on the right tract. I therefore argue that the type of leadership to be employed in an organization should also depend on its nature of jobs or activities and even particularly culture. Thus, at a closer evaluation, I can attest that a motivational leadership, generally the transformational leadership fitted into the requirements and the vital needs of our firm. If someone would ask me if there are other leadership styles that could fit in, my response would be that there are a lot of them. However, I should find them complementary approaches only, because I believe transformational leadership should be the primary requirement of the organization, as far as its needs and the nature of tasks in it are concerned. As to whether there are other leadership styles that could work effectively in o ur organization, the response on this would be that there are simply variety of them in the corner. However, this does not simply contest the fact that the use of transformational leadership was not remarkably necessary, at some point. The nature of the work in the criminal justice organization is highly under both a combination of physiological and psychological undertakings. These require more zeal and passion in the long

Importance of the Code of Ethics Research Paper Example | Topics and Well Written Essays - 750 words

Importance of the Code of Ethics - Research Paper Example The code of ethics applies to the financial planning professionals. Financial planners are required to follow the code of ethics and are therefore held accountable if they do not abide by the code (FPSC, 2015). Financial planners registered with the CFP Board are required to acknowledge and accept to follow the code of ethics when they renew their certificates. The board goes ahead to enforce the code of ethics on financial planning professionals via a disciplinary process which is outlined in the disciplinary rules and procedures section (CFP Board, n.d). The primary aim of the code of ethics is to guide the financial planners on how to conduct their activities professionally. By agreeing to follow the code of ethics, financial planners agree that they will work in the best interests of their clients or the general public. Thus, they will conduct their activities professionally. This instills confidence in the general public or clients because they believe that financial planners wi ll shelf their personal interests for the client’s interest first. Thus, the code of ethics applies to the financial planners. They have to follow the seven principles contained in the code of ethics: client first, integrity, objectivity, fairness, professionalism, competence, confidentiality and diligence. If a financial planner does not abide by the code of ethics, the professional shall be disciplined. Some form of discipline include suspension of the professional for a period not exceeding five years.